WiFi is the fastest growing wireless connectivity technology in the world—and with good reason. It’s fast, it’s cheap and it’s convenient. As consumers increase demand for better technology to suit their mobile lifestyles, WiFi is proliferating. It’s everywhere. Let’s face it, the Internet is no longer something that is anchored to a cable in your home. People are using WiFi everywhere.
WiFi users are a highly desired demographic. They’re affluent, increasingly mobile consumers, whose lifestyles and purchases make them influential. With an above-average annual household income and 37% with incomes above $100K per year, 75% are 25-49 years old and 65% have management titles. We reach mobile professionals and consumers during opportune moments of “dwell time” when we can catch their undivided attention, whether it’s at a favourite restaurant waiting for their next flight, in a coffee shop catching up on email with a double latte, or at a hotel after checking in and before they’ve ordered room service.
